What is A/B Testing?
A/B testing (also called split testing) is a method of comparing two versions of a message to see which one performs better. By testing different elements, you can make data-driven decisions to improve your SMS marketing results.
Why A/B Test?
Small changes can have big impacts. A/B testing helps you discover what resonates with your audience, leading to higher open rates, more clicks, and better conversions.
What to Test
Message Copy
Test different wording, tone, and length
Call-to-Action
Try different CTAs like "Shop now" vs "Get yours"
Personalization
With name vs without name
Emojis
Test messages with and without emojis
Send Time
Morning vs afternoon vs evening
Offer Type
% off vs $ off vs free shipping
How to Run an A/B Test in Pinglo
- 1Create your campaign and click "Enable A/B Testing"
- 2Write Version A of your message
- 3Write Version B with one element changed
- 4Set your test audience size (we recommend 20-30% of total)
- 5Choose your success metric (clicks, conversions, replies)
- 6Launch the test and wait for results
- 7Pinglo automatically sends the winner to the rest of your list
A/B Testing Example
Version A
"Hi Sarah! Don't miss our 25% off sale. Shop now: link.co/sale"
Click rate: 4.2%
Version B (Winner)
"Sarah, your exclusive 25% discount expires tonight! 🔥 Claim it: link.co/sale"
Click rate: 6.8% (+62%)
In this example, Version B won by creating urgency ("expires tonight") and using an emoji. The click rate improved by 62%!
Best Practices
Pro Tip: Continuous Testing
The most successful SMS marketers never stop testing. Make A/B testing a regular part of your campaign strategy, and you'll see compounding improvements over time.