Audience Targeting
Send the right message to the right people at the right time.
Message Crafting
Write compelling messages that drive action.
List Management
Keep your subscriber list healthy and engaged.
Performance Optimization
Continuously improve your campaign results.
1. Perfect Your Timing
When you send your messages matters almost as much as what you say. Here are the optimal times:
Best Days
- • Tuesday - Thursday
- • Saturday (for retail)
Best Times
- • 10 AM - 12 PM
- • 2 PM - 4 PM
- • 6 PM - 8 PM
Pro tip: Pinglo automatically respects quiet hours (9 PM - 9 AM local time) to keep you compliant and your customers happy.
2. Keep Messages Concise
The most effective SMS messages are short and to the point:
✓ Good Example (142 characters)
"Hi Sarah! 🎉 Flash sale: 30% off everything today only. Use code FLASH30 at checkout. Shop now: pinglo.shop/sale Reply STOP to opt out"
✗ Avoid (Too long, no CTA)
"Dear valued customer, we wanted to reach out to let you know that we are having a special promotional event this weekend where you can save money on many items in our store..."
3. Personalize Your Messages
Personalized messages see 29% higher response rates. Use these personalization tactics:
- Use the recipient's first name
- Reference their purchase history
- Send birthday or anniversary messages
- Customize based on location
- Segment by preferences and behavior
4. Include a Clear Call-to-Action
Every message should tell the recipient exactly what to do next:
5. Segment Your Audience
Don't send the same message to everyone. Create segments based on:
Demographics
- • Location
- • Age group
- • Gender
Behavior
- • Purchase history
- • Engagement level
- • Last activity
Preferences
- • Product interests
- • Communication frequency
- • Message type
6. Test and Optimize
Use A/B testing to continuously improve your campaigns:
- Test different message lengths
- Try various CTAs
- Experiment with send times
- Compare with/without emojis
- Test personalization variations
Key Takeaways
- 1.Send at optimal times and respect quiet hours
- 2.Keep messages under 160 characters with a clear CTA
- 3.Personalize and segment for better engagement
- 4.Test everything and optimize based on data