What is SMS Marketing?
SMS marketing is a powerful way to reach your customers directly on their mobile phones through text messages. With open rates exceeding 98% and most messages read within 3 minutes, SMS is one of the most effective marketing channels available today.
Why Choose SMS Marketing?
Step 1: Create Your Pinglo Account
Getting started with Pinglo takes just a few minutes:
- Visit pinglo.io/signup and create your account
- Verify your email address
- Complete your business profile
- Choose your plan (start with our 14-day free trial)
Step 2: Import Your Contacts
You can easily import your existing contacts into Pinglo:
- Upload a CSV or Excel file with phone numbers
- Sync from your CRM (Salesforce, HubSpot, etc.)
- Add contacts manually one by one
- Use our web forms to collect new subscribers
⚠️ Important: Get Consent First
Before sending any marketing messages, you must have explicit consent from your recipients. This is required by law (TCPA) and helps maintain trust with your audience.
Step 3: Create Your First Campaign
Now you're ready to send your first SMS campaign:
- Go to Campaigns → Create New Campaign
- Write your message (keep it under 160 characters for best results)
- Select your audience or create a segment
- Preview your message
- Schedule or send immediately
Best Practices for Your First Campaign
Keep it Short
SMS messages should be concise and to the point. Aim for 160 characters or less.
Include a Clear CTA
Tell your recipients exactly what you want them to do: "Shop now", "Book today", "Reply YES".
Personalize When Possible
Use the recipient's name and relevant details to make messages feel personal.
Time it Right
Send during business hours and respect quiet hours. Pinglo automatically handles this for you.
Next Steps
Congratulations! You've sent your first SMS campaign. Here's what to explore next: