Example Keyword Campaign
Text DEALS to 55555
to receive exclusive offers and discounts!
What Are SMS Keywords?
SMS keywords are specific words or phrases that people can text to your number to trigger an automated action, typically subscribing to your SMS list. When someone texts your keyword, they automatically receive a confirmation message and are added to your subscriber list.
Instant Opt-In
Subscribers join in seconds by texting a simple word
List Segmentation
Use different keywords for different audiences
Automation
Set it up once and let it work 24/7
How Keyword Campaigns Work
Customer sees your promotion
"Text JOIN to 55555 for 15% off your first order!"
They text your keyword
Customer opens their messaging app and texts "JOIN" to your number
Automatic response is sent
"Welcome! Here's your 15% off code: WELCOME15. Reply STOP to unsubscribe."
Contact is added to your list
They're automatically subscribed and ready to receive future campaigns
Best Practices for Keywords
Keep keywords simple and memorable
Use short, easy-to-spell words like JOIN, DEALS, VIP, or your brand name.
Use action-oriented keywords
Words like JOIN, SAVE, WIN, or GET create a sense of action.
Match keywords to campaigns
Use PIZZA for restaurant promos, FITNESS for gym offers, etc.
Include clear instructions
Always show the keyword AND the number to text it to.
Offer immediate value
Give subscribers a discount, freebie, or exclusive content right away.
Keyword Campaign Ideas
- • SALE - Flash sale notifications
- • VIP - Exclusive member discounts
- • NEW - New arrival alerts
- • HUNGRY - Daily specials
- • LOYALTY - Rewards program
- • RESERVE - Table reservations
- • FIT - Class schedules
- • GOALS - Motivation tips
- • TRIAL - Free trial offers
- • TICKETS - Event updates
- • EARLY - Early bird access
- • RSVP - Event confirmations
Setting Up Keywords in Pinglo
Go to Automations → Keywords in your dashboard
Click Create Keyword and enter your keyword
Write your auto-response message (include opt-out instructions)
Select which list to add subscribers to
Activate and start promoting your keyword!
Where to Promote Your Keywords
Digital Channels
- • Website popups & banners
- • Social media posts & bios
- • Email signatures
- • QR codes on digital ads
Physical Locations
- • In-store signage
- • Receipts & packaging
- • Business cards
- • Event displays
Create Your First Keyword Campaign
Set up keyword-based opt-ins and start growing your SMS list today.
Start Free Trial