98%
Average open rate for SMS
$71
Average ROI per $1 spent
45%
Average response rate
Why Measure SMS ROI?
Understanding your SMS marketing ROI helps you justify budget, optimize campaigns, and make data-driven decisions. Unlike email marketing where open rates are declining, SMS consistently delivers measurable results that prove value to stakeholders.
Essential SMS Metrics to Track
Delivery Rate
The percentage of messages successfully delivered. Aim for 95%+ delivery rates.
Click-Through Rate (CTR)
Percentage of recipients who clicked your link. Industry average is 19-36%.
Conversion Rate
Percentage of recipients who completed your desired action (purchase, signup, etc.).
Cost Per Conversion
How much you spend to acquire each conversion via SMS.
Revenue Per Message
The average revenue generated per SMS sent.
Calculating SMS Marketing ROI
The basic ROI formula for SMS marketing is:
ROI = ((Revenue from SMS - Cost of SMS) / Cost of SMS) × 100
For example, if you spent $500 on SMS marketing and generated $5,000 in revenue:
ROI = (($5,000 - $500) / $500) × 100 = 900% ROI
Industry Benchmarks
| Metric | Good | Great | Excellent |
|---|---|---|---|
| Delivery Rate | 95% | 97% | 99%+ |
| Click-Through Rate | 15% | 25% | 35%+ |
| Conversion Rate | 2% | 5% | 10%+ |
| Opt-Out Rate | <3% | <2% | <1% |
Tips to Improve Your SMS ROI
Segment your audience
Send targeted messages based on behavior, preferences, and purchase history.
Optimize send times
Test different times to find when your audience is most responsive.
Use clear CTAs
Every message should have one clear action you want recipients to take.
A/B test your messages
Continuously test different copy, offers, and formats to improve results.
Track attribution properly
Use unique links and promo codes to accurately measure SMS-driven conversions.
Track Your SMS ROI with Pinglo
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